Deb Graceffa, Realtor
Professional Real Estate Consultant

Voicemail	510.452.6126
Cell	510.459.7623
Fax	510.288.1349
www	www.debgraceffa.com
Email	graceffa@pacbell.net

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Preparing To Sell

Considering selling your home or other property?

It is vitally important to have a strong, multi-faceted, professional marketing campaign to bring you the highest dollar amount for your property.

Yes, it is true. It is a sellers' market. However, a sellers' market in and of itself does not guarantee that you will receive the highest dollar amount that your property can sell for unless it is marketed with a strong, professional, multi-faceted campaign aimed at the niche of buyers interested in your property.

Each property is different and command a separate strategy for its sale. Services in my sellers package include:

• Performing an initial visit to the property to assess value and needs.
  
  
• Create a digital photo library of the property for a website and print/internet ads.
  
  
• Pull preliminary title report.
  
  
• Make recommendations for readying property for sale and showing (provide referrals for contractors, staging, painting,landscaping).
  
  
• Research and provide a comparative market analysis to assess listing price.
  
  
• List the property on Multiple List Service with photos.
  
  
• Advertise the property in the local papers- 5 papers.
  
  
• Advertise the property on craigslist.org; update daily.
  
  
• Prepare a webpage for the property with full color photos.
  
  
• Schedule and be present for a termite inspection.
  
  
• Schedule and present a broker’s tour.
  
  
• Present property to over 60 agents at Prudential Claremont.
  
  
• Schedule open houses for buyers (two weekends).
  
  
• Prepare disclosure binder for open houses.
  
  
• Prepare disclosure packets for potential buyers.
  
  
• Place color marketing materials for brokers tours and open houses.
  
  
• Place a for sale sign on building including a flyer box.
  
  
• Send flyers to all Bay Area Prudential agents.
  
  
• Handle all phone calls regarding property from buyers and other agents.
  
  
• Show property to potential buyers if their agent is unavailable.
  
  
• Review all offers and present them in summary format.
  
  
• Call potential offeree’s lenders to validate offer conditions.
  
  
• Negotiate back-up offers.
  
  
• Advise regarding offers.
  
  
• Open escrow.
  
  
• Provide escrow officer with seller’s escrow instructions.
  
  
• Be present at escrow signing.

If you are exchanging your property, I can aid you with 1031 Exchangors. In addition, I can liaison with tenants during the sales process.

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